FREEE is a leading gluten-free brand crafted for those who seek freedom in food without compromising on taste, quality, or wellbeing.

Created by the founders of Doves Farm, FREEE was born out of a passion for inclusive, allergy-friendly baking and a deep respect for natural, nourishing ingredients. Every product is carefully formulated to be gluten-free, with many items also suitable for those following vegan, organic, and allergen-sensitive diets.

From award-winning flours and breakfast cereals to pasta and baking mixes, FREEE makes it easy to enjoy wholesome, worry-free meals every day. Their dedicated gluten-free facilities ensure purity and peace of mind, while their recipes are designed to deliver the same great taste and texture whether you're baking a cake or cooking up your favorite comfort food.

Rooted in organic farming and sustainable practices, FREEE is committed to making clean, honest food accessible to all. Their transparent labeling, eco-conscious packaging, and support for ethical sourcing reflect a brand that truly cares about people, health, and the planet.

Now available in the UAE, FREEE empowers you to cook and bake with confidence no gluten, no guesswork, just great food made simple.