IT ALL BEGAN WITH A SIMPLE IDEA

Empower People To Lead Healthier Lives

Founded by Tonie-Maria Abi Nader, a clinical dietitian and nutritionist with a passion for real food, Generation H was born to clear the confusion in the health world. We saw a need for transparency, quality, and genuine support-and we are committed to delivering just that.

Our Mission

To make healthy living easy and enjoyable. We believe health is a journey, and we're here to inspire and empower you every step of the way.

Our Vision

To transform health into an exciting adventure. We are here to inspire better choices that lead to fulfilling lives for you and your family.

WHAT SETS US APART

No Guesswork, No Gimmicks - Just Real Food That Fuels Happy Healthy Humans

What sets us apart? At Generation H, we are relentless in our pursuit of real, uncompromising health. We dig deep to find foods with clean, straightforward ingredients - no hidden agendas, no confusing labels, no empty promises.

We believe you and your family deserve food that is as honest as it is healthy. Our experts meticulously select every item, making sure it aligns with our strict H-Code for all-natural goodness, free from artificial additives and fillers.

WHAT WE STAND FOR

For a Healthy, Happier You

What's in the H-code

Only what's best for your body and your peace of mind

  • No Trans Fat

  • GMO Free

  • No Artificial Colors

  • No MSG

  • No Artificial Flavors

  • No HFCS

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Our Method

  • Discover

    We're on a mission to cut through the clutter and find real honest brands with simple, wholesome ingredients. Every product we choose aligns with our values of transparency and quality, so you never have to second-guess what's in it.

  • Validate

    Our expert dig deep into each product - analysing ingredients, checking sourcing, and making sure it's truly free from junk you don't need. Every item goes through our strict H-Code to guarantee it's genuinely good for you.

  • Approve

    Once we're sure a product meets our high standards, it earns a spot in our collection. So, you can shop with confidence, knowing everything at Generation H is designed to help you feel your best - naturally, simply, and honesty.

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Our Favorites

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Gen H Journal

  • 5 Dietitian Tips to Handle the Halloween Sugar Rush (Without Ruining the Fun)

    5 Dietitian Tips to Handle the Halloween Sugar ...

    Halloween in Dubai is getting bigger every year — spooky costumes, trick-or-treating in every community, and endless candy bags coming home at night.And while it’s all part of the fun,...

    5 Dietitian Tips to Handle the Halloween Sugar ...

    Halloween in Dubai is getting bigger every year — spooky costumes, trick-or-treating in every community, and endless candy bags coming home at night.And while it’s all part of the fun,...

  • Understanding What's Really in Kids' Snacks: A Dubai Parent's Guide

    Understanding What's Really in Kids' Snacks: A ...

    A Dietitian Mom's Guide: What to Watch Out for in Kids' Snacks & What to Choose Instead I’m Tonie-Marie Abi Nader, a licensed dietitian and mom. When my son’s stubborn...

    Understanding What's Really in Kids' Snacks: A ...

    A Dietitian Mom's Guide: What to Watch Out for in Kids' Snacks & What to Choose Instead I’m Tonie-Marie Abi Nader, a licensed dietitian and mom. When my son’s stubborn...

  • The Truth About Gluten-Free Diets

    The Truth About Gluten-Free Diets

    The “Gluten Free” diet has become a buzzword in the health and wellness world, especially in the UAE. With shelves in Dubai’s stores and e-commerce platforms offering a growing range...

    The Truth About Gluten-Free Diets

    The “Gluten Free” diet has become a buzzword in the health and wellness world, especially in the UAE. With shelves in Dubai’s stores and e-commerce platforms offering a growing range...

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