What you eat today is

how you live tomorrow

Nutritionist-Approved Foods For Happy Healthy Humans.

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Generation H Cuts Through The Noise

We make healthy shopping simple.

No more label games. No more fake “healthy” claims.

Every product we carry is H-Code verified - our standard for clean, honest, nutritionist-approved ingredients.

All so you can live like a Healthy, Happy Human.

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Our Favorites

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Ingredients Icon Pure Simple Ingredients
Nutritionist Icon Nutritionist Approved
Natural Icon Always Natural

Find Your Perfect Fit

Shop by category and find what fits your diet

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The H Code

Only what's best for your body and your peace of mind

  • No Trans Fats

  • GMO Free

  • No Artificial Colors

  • No MSG

  • No Food Additives

  • No HFCS

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Kids Approved

Discover snacks that make parents feel good and kids ask for more!

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Einkorn Sticks 50g

Einkorn Sticks 50g

8.50 AED

Green Olive Cracker Squares 36g

Green Olive Cracker Squares 36g

10.00 AED

Kids Double Chocolate Cookies 28g

Kids Double Chocolate Cookies 28g

5.95 AED

White Choco Balls With Freeze Dried Raspberry 50g

White Choco Balls With Freeze Dried Raspberry 50g

12.00 AED

Organic Strawberries and Apples 120g

Organic Strawberries and Apples 120g

13.50 AED

Fruity Stars Apple 21g

Fruity Stars Apple 21g

5.35 AED

Einkorn Sticks 50g

Einkorn Sticks 50g

8.50

Green Olive Cracker Squares 36g

Green Olive Cracker Squares 36g

10.00

Kids Double Chocolate Cookies 28g

Kids Double Chocolate Cookies 28g

5.95

White Choco Balls With Freeze Dried Raspberry 50g

White Choco Balls With Freeze Dried Raspberry 50g

12.00

Organic Strawberries and Apples 120g

Organic Strawberries and Apples 120g

13.50

Fruity Stars Apple 21g

Fruity Stars Apple 21g

5.35

Salty Fix

Crunchy and satisfying, these guilt-free treats are perfect for movie nights or salty cravings.

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"Generation H is my answer to a world tired of guessing what’s healthy."

OUR STORY

Gen H Journal

  • The Truth About Gluten-Free Diets

    The Truth About Gluten-Free Diets

    The “Gluten Free” diet has become a buzzword in the health and wellness world, especially in the UAE. With shelves in Dubai’s stores and e-commerce platforms offering a growing range...

    The Truth About Gluten-Free Diets

    The “Gluten Free” diet has become a buzzword in the health and wellness world, especially in the UAE. With shelves in Dubai’s stores and e-commerce platforms offering a growing range...

  • How to Pack a Healthy Lunchbox for Picky Eaters

    How to Pack a Healthy Lunchbox for Picky Eaters

    How to Pack a Healthy Lunchbox for Picky Eaters   Packing your child’s lunchbox can feel like a battle, especially if you’re dealing with a picky eater. Whether your little...

    How to Pack a Healthy Lunchbox for Picky Eaters

    How to Pack a Healthy Lunchbox for Picky Eaters   Packing your child’s lunchbox can feel like a battle, especially if you’re dealing with a picky eater. Whether your little...

  • How to Nourish Your Gut Microbiome

    How to Nourish Your Gut Microbiome

    The gut microbiome is a vital part of your health, affecting everything from digestion to immunity and even mood. Living in the UAE, you have access to fresh produce and...

    How to Nourish Your Gut Microbiome

    The gut microbiome is a vital part of your health, affecting everything from digestion to immunity and even mood. Living in the UAE, you have access to fresh produce and...

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Our Method

  • Discover

    We're on a mission to cut through the clutter and find real, honest brands with simple , wholesome ingredients. Every product we choose aligns with our values of transparency and quality, so you never have to second-guess what's in it.

  • Validate

    Our expert dig deep into each product - analysing ingredients, checking sourcing, and making sure it's truly free from junk you don't need. Every item goes through our strict H-Code to guarantee it's genuinely good for you.

  • Approve

    Once we're sure a product meets our high standards, it earns a spot in our collection. So, you can shop with confidence, knowing everything at Generation H is designed to help you feel your best - naturally, simply, and honesty.

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