What you eat today is

how you live tomorrow

Nutritionist-Approved Foods For Happy Healthy Humans.

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Healthy shopping, finally done right.

We read the labels, decode the ingredients, and only stock what’s actually good for you.

All so you can live like a Healthy, Happy Human.

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Ingredients Icon Pure Simple Ingredients
Nutritionist Icon Nutritionist Approved
Natural Icon Always Natural

Find Your Perfect Fit

Shop by category and find what fits your diet

The H Code

Only what's best for your body and your peace of mind

  • No Trans Fats

  • GMO Free

  • No Artificial Colors

  • No MSG

  • No Food Additives

  • No HFCS

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Kids Approved

Discover snacks that make parents feel good and kids ask for more!

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Box of Bear Alpha Bites cereal with a bear illustration on a white background

Cocoa Alphabites Cereal 350G

28.00 AED

Box of Bear Fruit Minis with blue background and bear illustration

Fruit Minis Blueberry & Raspberry 5x20g

31.00 AED

Box of BEAR Fruit Rolls on a white background

Fruit Rolls Blackcurrant 5x20g

31.00 AED

Bear Alpha Bites multigrain cereal packaging on a white background

Multigrain Alphabites 350g

28.00 AED

Giant Yoyo Strawberry Mango flavor packaging with bear illustration on a white background

Real Fruit Giant Yoyo Strawberry & Mango 5 x 20g

35.00 AED

Bear-FruitRollsRaspberry5x20g-1-buy-on-generationh

Fruit Rolls Raspberry 5 x 20g

30.30 AED

Box of Bear Alpha Bites cereal with a bear illustration on a white background

Cocoa Alphabites Cereal 350G

28.00

Box of Bear Fruit Minis with blue background and bear illustration

Fruit Minis Blueberry & Raspberry 5x20g

31.00

Box of BEAR Fruit Rolls on a white background

Fruit Rolls Blackcurrant 5x20g

31.00

Bear Alpha Bites multigrain cereal packaging on a white background

Multigrain Alphabites 350g

28.00

Giant Yoyo Strawberry Mango flavor packaging with bear illustration on a white background

Real Fruit Giant Yoyo Strawberry & Mango 5 x 20g

35.00

Bear-FruitRollsRaspberry5x20g-1-buy-on-generationh

Fruit Rolls Raspberry 5 x 20g

30.30

Salty Fix

Crunchy and satisfying, these guilt-free treats are perfect for movie nights or salty cravings.

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"Generation H is my answer to a world tired of guessing what’s healthy."

OUR STORY

Gen H Journal

Blog posts

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  • 5 Dietitian Tips to Handle the Halloween Sugar Rush (Without Ruining the Fun)

    5 Dietitian Tips to Handle the Halloween Sugar ...

    Halloween in Dubai is getting bigger every year — spooky costumes, trick-or-treating in every community, and endless candy bags coming home at night.And while it’s all part of the fun,...

    5 Dietitian Tips to Handle the Halloween Sugar ...

    Halloween in Dubai is getting bigger every year — spooky costumes, trick-or-treating in every community, and endless candy bags coming home at night.And while it’s all part of the fun,...

  • Understanding What's Really in Kids' Snacks: A Dubai Parent's Guide

    Understanding What's Really in Kids' Snacks: A ...

    A Dietitian Mom's Guide: What to Watch Out for in Kids' Snacks & What to Choose Instead I’m Tonie-Marie Abi Nader, a licensed dietitian and mom. When my son’s stubborn...

    Understanding What's Really in Kids' Snacks: A ...

    A Dietitian Mom's Guide: What to Watch Out for in Kids' Snacks & What to Choose Instead I’m Tonie-Marie Abi Nader, a licensed dietitian and mom. When my son’s stubborn...

  • The Truth About Gluten-Free Diets

    The Truth About Gluten-Free Diets

    The “Gluten Free” diet has become a buzzword in the health and wellness world, especially in the UAE. With shelves in Dubai’s stores and e-commerce platforms offering a growing range...

    The Truth About Gluten-Free Diets

    The “Gluten Free” diet has become a buzzword in the health and wellness world, especially in the UAE. With shelves in Dubai’s stores and e-commerce platforms offering a growing range...

  • How to Pack a Healthy Lunchbox for Picky Eaters

    How to Pack a Healthy Lunchbox for Picky Eaters

    How to Pack a Healthy Lunchbox for Picky Eaters   Packing your child’s lunchbox can feel like a battle, especially if you’re dealing with a picky eater. Whether your little...

    How to Pack a Healthy Lunchbox for Picky Eaters

    How to Pack a Healthy Lunchbox for Picky Eaters   Packing your child’s lunchbox can feel like a battle, especially if you’re dealing with a picky eater. Whether your little...

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Our Method

  • Discover

    We're on a mission to cut through the clutter and find real, honest brands with simple , wholesome ingredients. Every product we choose aligns with our values of transparency and quality, so you never have to second-guess what's in it.

  • Validate

    Our expert dig deep into each product - analysing ingredients, checking sourcing, and making sure it's truly free from junk you don't need. Every item goes through our strict H-Code to guarantee it's genuinely good for you.

  • Approve

    Once we're sure a product meets our high standards, it earns a spot in our collection. So, you can shop with confidence, knowing everything at Generation H is designed to help you feel your best - naturally, simply, and honesty.

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